Two-Way Social Media Conversations

EMS CRM social media communications

Social media: the very name itself implies a two-way conversation. For the last decade or more, social media has been an important component of nearly every successful business’s communication strategy. It may seem simple on the surface; just talk about your brand or product and answer questions from your audience, right? Sure, you could do that, but if that’s the …

black chalkboard with lightbulp, text overlay that says omni-channel communication and the customer experience

Omni-Channel Communication and the Customer Experience

EMS CRM call center help, customer service, social media communications

Crafting an exceptional customer experience is a tall order, but not an impossible one. If you’re striving to serve your customers well, you already know it requires being present and ready to serve on multiple channels- truly, wherever your customers are. Ensuring consistency among each of your channels can be a daunting task, but it’s not impossible. With omni-channel communication, seamless …