Image of a hand holding a pen, taking a survey. Text overlay reads "How Do You Measure Customer Satisfaction?"

How Do You Measure Customer Satisfaction?

EMS CRM customer service

If customer loyalty is the destination we’ve set for our businesses, customer satisfaction is the vehicle we’re riding in. So, how do you know if a customer is satisfied? If you’re not measuring customer satisfaction, you’re likely missing out on some key data and making uninformed decisions; essentially driving your car without a road map. Measuring customer satisfaction doesn’t have …